“Nothing happens until somebody sells.”
Most salespeople are very effective when meeting with prospects. The challenge most face is access to enough good sales opportunities. That requires a skill set that is often at odds with the interest and talent of salespeople: prospect identification, database management, written communication, lost sales autopsies, prospect nurturing and market research.
R3SG: Business Development That Creates A Steady Flow of Potential Clients
Learn the language and specific needs of different markets so that immediate, strong connections are made.
Educate Potential Clients
Move their thinking from awareness to understanding to preference.
Present regular and meaningful opportunities for potential clients to commit.