“Win some, lose some.”
That may sound like a reasonable way to view lost clients. The financial impact is known and the administrative turmoil will not last forever. The trouble is that most organizations do not know the truth behind a client’s departure. Every loss impacts reputation and makes new business development even more difficult.
Predict which clients will end their relationship, why and how they can be saved.
Use Emotional Connections
Use emotional connections to build loyalty and secure your entire client base against leaving.
Identify Retention Characteristics
Identify the key retention characteristics for your organization and track those with personalized metrics.
Avoid the disruption that comes from unexpected client or employee departures.