“It takes twenty years to build a reputation and five minutes to ruin it.”
Why argue with Warren Buffet? The trouble is he presents a narrow view of reputation. Rather than simply good or bad, reputation is a complex canvas. Depending on the stakeholder, each picture differs. By understanding and taking control of the narrative, attitudes, opinions and reputations can be shaped.
Reinforce organizational strengths while changing unfavorable, inaccurate or incomplete perceptions.
Realize a competitive advantage through targeted messaging.
Benefit of the Doubt
Gain the benefit of the doubt with clients, potential buyers, and employees if disagreements arise.
Integrate reputation management with training to reinforce mission and culture.