“It takes twenty years to build a reputation and five minutes to ruin it.”

Why argue with Warren Buffet? The trouble is he presents a narrow view of reputation. Rather than simply good or bad, reputation is a complex canvas. Depending on the stakeholder, each picture differs. By understanding and taking control of the narrative, attitudes, opinions and reputations can be shaped.

Reinforce organizational strengths while changing unfavorable, inaccurate or incomplete perceptions.

  • Manage Perception

    Realize a competitive advantage through targeted messaging.

  • Benefit of the Doubt

    Gain the benefit of the doubt with clients, potential buyers, and employees if disagreements arise.

  • Reputation Management

    Integrate reputation management with training to reinforce mission and culture.